Extracurricular Online Platform Crejo.Fun raises $3 million from Matrix Partners India & Others

Crejo. Fun has raised $3 million in seed funding in a funding round led by Matrix Partners India. The round also saw the participation of 01 Capital, Gemba Capital, and other angel investors including Flipkart CEO Kalyan Krishnamurthy, Udaan Co-founder Sujeet Kumar, and Phonepe Co-founder Rahul Chari.

According to Vikas Bansal, co-founder of the digital extracurricular learning platform, the funds will be used to expand the company's team, develop new products and content, and drive growth.

Crejo.Fun is an online learning platform for extracurricular activities. In a fun and interactive environment, courses are facilitated LIVE by best-in-class facilitators. The platform assists children in discovering their passions and interests through creative learning.

The Bengaluru-based startup, founded last year, offers yoga, dance, and art and craft classes. So far, over 2,000 children have registered on the platform.

“The new education policy talks about how education should be more holistic; it says that arts and vocational training should be part of the curriculum. There is increased awareness of the need for a creative way of learning,” Bansal said.

“The extracurricular activity for children is a $10 billion+ market opportunity in India alone,” said Rajat Agarwal, managing director at Matrix India. “Demand for online learning has sky-rocketed over the last twelve months with parents looking for holistic development of their children."

Bansal said he is not too concerned about how things will change for Crejo once the pandemic subsides. “Earlier, there was a barrier. There was a perception that these classes couldn’t be held online. Finding a good quality yoga or dance teacher is a difficult task. Then there’s the hassle of working parents having to take their child to the class. We address travel and safety concerns of parents.”

Extracurricular learning is gaining traction, with a wide range of courses available, from chess to creative writing to sports.

Kyt, founded by Bhavik Rathod, a former Uber Eats executive, raised $2.5 million in a funding round led by Sequoia's Surge in November. It provides music, public speaking, and dance classes, among other things.

Frontrow has offerings in the creative arts taught by celebrities.

“In some of our courses, we are adding more teachers, but there aren't enough slots to fulfill the demand that parents and children are looking for,” Bansal said.