The fashion brand, Theater, which is based in Chandigarh has secured $1.5 million through a pre-Series A funding round. The fundraising was spearheaded by the Mumbai-based venture capital firm Prath Ventures and joined by current angel investors of the company.

Expanding its offline presence using the raised capital is crucial for the startup to reach a wider audience.

The theater is committed to enhancing its operational efficiency by streamlining its design iteration and production processes. This initiative aims to accelerate the development of new productions and improve the overall quality of their offerings, ultimately contributing to the growth and sustainability of the company. By refining these processes, the theater hopes to reduce turnaround times, minimize costs, and respond more swiftly to audience preferences and market trends.

Theater was established in 2021, and its founders are Sarthak Aggarwal, Vikram Jain, Karan Jain, and Shruti Aggarwal. The company's focus is on female footwear such as stockings along with a range of perfumes and bags. Consumers can buy products priced anywhere between Rs.900 to Rs. 4,000.

The objective of the brand is to provide fashion productsthat are mass premium, with a design that stands the test of time and exceptional quality. Through these combined efforts, the theater is positioning itself for sustained growth and success in a competitive entertainment landscape

"Theater's CEO, Sarthak Aggarwal stated that our goal is to revolutionize the Indian fashion industry by prioritizing design."

According to Piyush Goenka, Managing Partner of Prath Ventures, the Indian market for Women's Shoes and Perfumes is currently at a turning point where there is an opportunity to capitalize on a whitespace. He expressed excitement about teaming up with Sarthak, Vikram, Shruti and Karan in creating a lifestyle brand that will set new industry standards within India.