Healofy, a femtech incubator, has secured $6.5 million in Series B fundraising organized by Celestia Capital and current investor Omidyar Network India. Stride Ventures also provided $1 million in debt to Healofy.

From conception to early motherhood, Healofy offers consultation and assistance to pregnant women. Users can also purchase childcare supplies through the platform's marketplace. For pregnant and new mothers, the app also serves as a "women's social network."

Gaurav Aggarwal, CEO and cofounder of Healofy.said, “Across the top 20 Indian cities, one out of four women in early stages of motherhood access the Healofy app on a monthly basis”.

The startup's direct-to-consumer (D2C) business takes a community-driven approach, with items supplied suggested by a network of obstetricians and gynaecologists.

Aggarwal underlines, “Healofy’s D2C portfolio helps mothers tap into the power of conversational commerce, learn from peers by exchanging experiences and product reviews while shopping on our platform. We are already processing over 50,000 orders per month and hope to benefit many more women through this key life stage.”

In 2017, the worldwide market for maternity and childcare products was anticipated to be worth $87.2 billion, with a CAGR of 4.39% expected to reach $108 billion dollars by 2022. In 2018, the Indian market was worth $2.3 billion, and it is predicted to increase at a 15% annual pace over the following few years.

Good Glamm, a Mumbai-based content commerce company, acquired D2C mom and baby brand The Moms Co. earlier this month, with the goal of increasing the D2C brand's revenue run rate to INR 500 crore in the next two years.

MyGlamm, a D2C beauty and personal care brand, acquired Mumbai-based parenting service BabyChakra in August of this year, with MyGlamm planning to invest INR 100 Cr in BabyChakra over the next three years.