Team Startupcity

• FitFeast raised Rs 5.5 crore in a seed round led by Inflection Point Ventures, with participation from prominent investors to boost digital growth, marketing, and product innovation.
• The brand, known for its taste-first protein snacks, is backed by cricket legends Shane Watson and Axar Patel, adding credibility and visibility.
• FitFeast has sold over 10 million grams of protein, delivers to 20,000+ pin codes, and has achieved 5x growth in the past four months, riding India’s booming protein market.

FitFeast, India’s leading taste-first protein brand, has secured Rs 5.5 crore in a seed funding round led by Inflection Point Ventures (IPV), one of India’s largest angel investing networks. The funding round also saw participation from prominent investors including Raghav Singhal, Founder at Swasthum Wellness; Santosh Govindaraju, sustainability executive and board member; and senior professionals from HSBC.

The capital raised will be strategically deployed to strengthen FitFeast’s digital presence, expand distribution across metro and tier-1 cities, and bolster the company’s marketing and leadership teams. A significant portion of the funds will also go toward the development of innovative, India-first protein products that merge taste with nutrition.

Founded in 2021 by Aditya Poddar, FitFeast was born out of a vision to make protein-rich snacks both delicious and accessible. The brand reimagines everyday Indian snacks with high-protein content offering products like protein chips, dessert-inspired bars, and chocolate protein smoothies designed to align with local taste preferences.

The startup gained widespread visibility after its appearance on Shark Tank India Season 4, where Poddar’s pitch drew attention to the growing need for daily protein intake in Indian diets. Since then, FitFeast has sold over 10 million grams of protein, reinforcing consumer appetite for nutritious yet flavorful snacking options.

Adding to the brand’s credibility is the backing of international cricket legend Shane Watson and Indian cricketer Axar Patel, both of whom have come on board as investors and ambassadors. “The first time I tried FitFeast Protein Chips and Malai Kulfi Protein Shake, I was hooked by the taste and quality”, said Watson. “After using the products for a few months, I knew I wanted to be part of this journey long-term”.

FitFeast is well-positioned in India’s booming protein market, which is valued at over $4 billion and growing at a rate of more than 20% annually. With increasing health awareness and demand for on-the-go, high-protein foods, the brand’s D2C-first model and strong product innovation pipeline provide a competitive edge. FitFeast’s online sales are driven through its own website, quick commerce platforms, and major e-commerce players like Amazon, Flipkart, and Zepto. The brand currently delivers to over 20,000 pin codes and clocks over Rs 50 lakh in monthly revenue, with a reported 5x growth in the last four months.

Speaking on the funding, Founder & CEO Aditya Poddar said, “At FitFeast, we believe protein shouldn’t taste boring. IPV backed this vision from day one not just with capital, but with deep conviction. This funding round will help us scale operations, launch new products, and expand our footprint across India and international markets”.

Vinay Bansal, Founder of Inflection Point Ventures, added, “With rising awareness around protein consumption and the demand for convenient, tasty nutrition solutions, FitFeast is well-poised to capture a large share of the health food market. Their Shark Tank success and endorsement from icons like Shane Watson are strong indicators of the brand’s breakout potential”.

So far, IPV has invested more than Rs 800 crore in over 250 startups across India and continues to support high-growth ventures with visionary founders like Aditya Poddar.