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Flam Raises $14M to Scale GenAI-Powered Immersive Media

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• Flam raises fresh capital to scale its GenAI-powered immersive media platform, taking total funding to $22M.
• Enables brands to deliver interactive 3D experiences via QR codes or links—no app needed.
• Team expanding from 120 to 180+ by end of 2025, with active expansion in the U.S., Europe, and Asia.

Flam has raised $14 million (€12.6 million) in Series A funding to accelerate its AI infrastructure enabling marketers to turn any touchpoint into an interactive, app-less 3D and digital experience. This round, led by RTP Global and joined by Dovetail and current investors, brings total funding to $22 million.

Recognized for transforming legacy ads into Mixed Reality (MR) experiences with just a QR code or link, Flam is revolutionizing the way brands interact with consumers no app necessary. Consumers can now immerse themselves in interactive product demonstrations, storytelling, or branded experiences in an instant.

In 2024, Flam has stepped up R&D on its app-less generative AI-based infrastructure that enables brands to author, deploy, and measure high-fidelity MR and 3D experiences within under 300 milliseconds on any smartphone. This robust backend already powers campaigns for top-tier global brands like Google, Samsung, and Emirates.

"Our goal is to turn each, and every consumer interaction be that digital, TV, retail, or stadiums into a fully interactive one," said CEO Shourya Agarwal, co-founder of the company. "We want to provide GenAI brand partners with the awaited tools, using a full-stack enterprise solution which is immersive, measurable, and frictionless by channel.

With this investment, Flam will extend its partner ecosystem to cover creative studios and international platforms, allowing Fortune 500 brands to scale pilots to full rollouts. Future developments include GenAI-powered 3D asset generation, deployable MR at scale, cross-industry enterprise product suite, and broadcaster and live fan engagement specialist infrastructure.

“This funding marks the next chapter in our deep-tech journey,” said co-founder and CTO Amit Gaiki. “Our edge-compute architecture already delivers ultra-realistic MR in under 300 milliseconds. Now, we’re building a fully generative pipeline to help brands instantly create, personalize, and launch secure, scalable 3D content.”