FMCG direct-to-customer startup Mitra has brought Rs.11 crore up in its Pre-Series A round drove by Bestvantage Investments, with support from a Dubai-based strategic family headed by Mr. Surya, who contributed Rs.5 crore.

This round additionally saw speculation from key financial backers like Arjun Vaidya ( Founder - V3 Ventures and ex-Dr Vaidya), Ashok, Ajay Kumar, ex-COO of Pizza Hut, and Shatrughan upheld by essential coaches and counsels like Mahesh from Hyderabad.

The financial returns will empower Mitra to reinforce its production network further, examine export opportunities in European export sectors, and partake in essential government tenders, including NAFED and Bharat Aata.

It will likewise focus in on development beginning with its recently settled assembling unit in Mathura and Gurugram, traversing north of 40,000 square feet.

Established in 2022, Mitra centers around delivering an extensive variety of food items, including flour and oil, through its assembling offices. This facility marks a significant milestone for the company just a year after its inception with the capacity to produce more than 800 tons of flour and 3 lakh ltr of oil per month.

In its first year, Mitra posted Rs.14 crore in deals and the organization professes to have fabricated a conveyance network of more than 300 distributors and more than 15,000 retailers, with tasks across 14 key areas.

Expressing to this remarkable funding achievement, Abhishek Kaushik, Founder of Mitra says, "The strategic investment of the Dubai-based family office signals a turning point for us, not only in expanding overseas markets but also helping us in the next leap of Growth. We are now eyeing to increase the production capacity with new categories and international growth along with the domestic market. We are grateful to our investors for their confidence and support as we embark on this exciting growth trajectory.

Similarly, Raman Sharma, CEO and Founder of Bestvantage Investments, adds, "We are proud to be part of Mitra's success story and are confident that the company will continue to achieve incredible growth. Together with our partners, we look forward to propelling Mitra to new heights, Let’s Make it Big Together".