Team Startupcity

·  Fraganote raises $1M in pre-Series A funding led by Rukam Capital

· Plans to expand fragrance lines and pilot offline retail and immersive brand experiences

·  Aims to become India’s iconic perfume house reflecting modern Indian lifestyles

Fraganote Fragrances, a new-age Indian perfumery brand transforming the scent culture of India, raised $1 million in pre-Series A funding from Rukam Capital.

The company will leverage the funds to strengthen its offering in fragrances, launch innovative scent-led formats, and test offline retail experiences. Part of it will also be spent on bolstering its supply chain and fulfillment infrastructure to enable seamless pan-India distribution.

As part of its expansion plan, Fraganote will invest in building experiential brand connections through omnichannel activations, collaborations, and pop-up formats with a view to enriching customer engagement and brand discovery.

Also Read-Ather Energy Cuts Loss to Rs 178 Crore in Q1 FY26, Revenue Jumps 79%

Founded by Garima Kakkar and Arjun Anand, Fraganote is working towards revolutionizing the way Indian consumers engage with fragrances. The brand develops all of its fragrances in-house   such as popular offerings such as Baked Vanilla, Drunken Cake, and Beach Holiday  customised to cater to modern Indian palates and lifestyles, particularly targeting the young, brand-aware audience.

Garima Kakkar stated 

Frabanote is creating a luxury fragrance brand that's Indian at its roots but global by design. We think it's time India boasted its own legendary perfume house modern, universal, and created for a new world where consumers see brands as communities

Archana Jahagirdar, Founder and Managing Partner at Rukam Capital, added, “Fraganote distinguishes itself with originality, a strong brand voice, and a deep understanding of India’s evolving fragrance landscape. We’re proud to back a company that combines creative flair with operational rigor and global potential.”

This capital is part of a thriving momentum in India's perfume industry. The local market, worth $281 million in FY2024, is anticipated to grow to $873.3 million by FY2032 at a CAGR of 15.23% during FY2025 to FY2032   a good foundation for Fraganote's plans.