FroGo, a technology-focused platform specializing in frozen foods, has secured $1.15 million in a seed funding round, with the leading investment coming from Inflection Point Ventures, an angel investment firm based in Gurugram. The funding round also saw the participation of notable investors such as Ritesh Agarwal from OYO, Ankit Nagori from Curefoods, Desai Ventures, the FAAD network, and several other active investors. Established in 2022 by Mira Jhala, FroGo functions as a comprehensive frozen food platform that ensures no loss of temperature during the distribution and retail processes. It serves India's substantial $20 billion frozen food industry and initiated its operations in the Delhi-NCR region. In this area, FroGo manages over 15 dark stores and handles more than 7,000 monthly orders for frozen food products.

Ivy Chin, a Partner at Inflection Point Ventures, commended FroGo's innovative approach to tackling the frozen food industry's challenges with their temperature monitoring platform. He noted that while the demand for frozen food is increasing, the cold chain industry requires significant attention. FroGo is disrupting the frozen food ecosystem by addressing industry challenges through their temperature monitoring platform. The funds raised will be used to drive growth by expanding to 50 Dark Stores in four cities and further enhancing their technology with integrated temperature monitoring capabilities.

Ankit Nagori, the Founder of Curefoods, pointed out the substantial market size and growth potential in the frozen food industry. He emphasized that FroGo is focused on building a robust distribution network, enhancing the customer experience, and leveraging the right technology to tap into this large and expanding category.

Mira Jhala, the founder of FroGo, discussed the growth of the frozen food category in Indian households and acknowledged the challenges and opportunities in this space. She noted the significant growth of the frozen food category, the increasing popularity of frozen foods in Indian households, and the shift of consumers to online platforms. Manufacturers are eager to deliver their wide range of frozen food products to end consumers.

FroGo is targeting the substantial $20 billion frozen foods market with its Sub-zero Single Temperature Supply Chain approach and real-time temperature monitoring technology. The company's strategy includes establishing a nationwide network of dark stores and strengthening its position as a leading player in the frozen foods industry. The future of the frozen food market appears promising, with the sector expected to reach $43 billion by 2027. Consumer demand for frozen products like ice cream, Kulfi, green peas, and French fries is on the rise. The ice cream industry is growing at a rate of 17%, and the e-commerce grocery business is projected to increase its market share from 5% to 20%.