Glance Collaborates with Collective Artists Network
On Monday, Glance, a subsidiary of SoftBank's InMobi Group, said that it had invested in Collective Artists Network, a talent management company. However, no financial information was provided by the company.
According to a statement, “This collaboration is expected to give strategic access to India's top creators and celebrities, while providing disruptive and sustainable monetisation opportunities for the country's entertainment talent. Glance is already in advanced discussions for partnerships with some of these celebrities and creators as a result of this investment”.
These collaborations are expected to enable live content on the Glance lock screen and promote entertainment-led commerce on Roposo (a short video platform that is part of Glance), according to the company.
Glance created a joint venture with Collective Artists Network in July of this year to co-create and operate brands in collaboration with celebrities and social media influencers. Glance Collective was created as a joint venture to co-create and operate various distinct companies in collaboration with prominent celebrities and social media influencers. Glance personalises the lock screen of Android handsets using artificial intelligence. In India, it has approximately 150 million active users, and in Southeast Asia, it has an estimated 25 million.
According to the statement was released on Monday, “with the scale, technology and monetisation capabilities of Glance and Roposo, and Collective's access to some of India's leading talent across Cinema, OTT, television, music, sports, digital and regional industries, the two companies are now well-positioned to power India's creator economy”.
Piyush Shah, co-founder of InMobi Group and president and COO of Glance, believes that creator-led live content and commerce is the new frontier in entertainment and e commerce.
“... We intend to be at the forefront of this evolution. This strategic investment in Collective Artists Network is a step in that direction, and allows us to meaningful, long-term synergies within the creator ecosystem. Our vision is to enable creators to go from being just entertainers to ‘creator-preneurs’; be it through live entertainment content, or through a variety of lucrative avenues for commerce, on both Glance and Roposo”, underlines he.
With the worlds of information and commerce converging, Vijay Subramaniam, Group CEO and founder of Collective Artists Network, notes celebrities and creators are seeking for additional avenues of growth and want to connect with platforms that not only have growth, but also provide great economic potential.
He said, “Glance and Collective are committed towards building a sustainable economy for creators, wherein they can become partners and entrepreneurs. This is an innovative partnership in our business and with Glance's scale and our large network this will provide a significant opportunity for the creator ecosystem”.
According to a statement, “This collaboration is expected to give strategic access to India's top creators and celebrities, while providing disruptive and sustainable monetisation opportunities for the country's entertainment talent. Glance is already in advanced discussions for partnerships with some of these celebrities and creators as a result of this investment”.
These collaborations are expected to enable live content on the Glance lock screen and promote entertainment-led commerce on Roposo (a short video platform that is part of Glance), according to the company.
Glance created a joint venture with Collective Artists Network in July of this year to co-create and operate brands in collaboration with celebrities and social media influencers. Glance Collective was created as a joint venture to co-create and operate various distinct companies in collaboration with prominent celebrities and social media influencers. Glance personalises the lock screen of Android handsets using artificial intelligence. In India, it has approximately 150 million active users, and in Southeast Asia, it has an estimated 25 million.
According to the statement was released on Monday, “with the scale, technology and monetisation capabilities of Glance and Roposo, and Collective's access to some of India's leading talent across Cinema, OTT, television, music, sports, digital and regional industries, the two companies are now well-positioned to power India's creator economy”.
Piyush Shah, co-founder of InMobi Group and president and COO of Glance, believes that creator-led live content and commerce is the new frontier in entertainment and e commerce.
“... We intend to be at the forefront of this evolution. This strategic investment in Collective Artists Network is a step in that direction, and allows us to meaningful, long-term synergies within the creator ecosystem. Our vision is to enable creators to go from being just entertainers to ‘creator-preneurs’; be it through live entertainment content, or through a variety of lucrative avenues for commerce, on both Glance and Roposo”, underlines he.
With the worlds of information and commerce converging, Vijay Subramaniam, Group CEO and founder of Collective Artists Network, notes celebrities and creators are seeking for additional avenues of growth and want to connect with platforms that not only have growth, but also provide great economic potential.
He said, “Glance and Collective are committed towards building a sustainable economy for creators, wherein they can become partners and entrepreneurs. This is an innovative partnership in our business and with Glance's scale and our large network this will provide a significant opportunity for the creator ecosystem”.
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