Handpickd Raises $15 Million to Expand Fresh Produce Delivery
- Handpickd secures $15 Million in Series A led by Bertelsmann India Investments
- Plans expansion, hiring, and tech upgrades for supply chain
- Startup delivers fresh produce directly from farmers within hours
Fresh produce delivery startup Handpickd has raised $15 million in a Series A round led by Bertelsmann India Investments, with participation from Titan Capital Winners Fund and other existing backers. The company will use the funds to expand to more cities, build its team, and improve its farm-to-home supply chain tech.
Founded in 2024 by Anant Goel, Co-Founder of Milkbasket, Nitin Gupta, and Sahil Madan, Handpickd offers a new twist on grocery delivery. Unlike other apps, it doesn’t stockpile inventory. Instead, it collects customer orders first, then sources the exact amount of fruits and vegetables directly from farmers and delivers them the same morning usually within six to seven hours.
“It’s like bringing the mandi to your doorstep”, said Goel. He added “We cut out waste and deliver exactly what the customer wants fresh and fast”.
Customers can even personalise their orders, choosing how ripe or sweet they want their produce. That personal touch, combined with Handpickd’s zero inventory model, has helped build strong loyalty, say investors.
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“Fresh produce quality is still a major challenge for online buyers”, said Rohit Sood, Partner at Bertelsmann. He added “Handpickd’s approach is a game changer”.
Currently operating in Gurugram, Noida, and Bengaluru, the startup also emphasises sustainability by using reusable trays instead of plastic.
