Gurugram's Happie Curves, focused on plus-size innerwear and comfortable clothing, has obtained an angel investment of Rs 20 Lakhs, relinquishing 30 percent equity. This funding originates from two prominent angel investors: Rikant Pittie, Co-Founder of EaseMyTrip, and Aparna Thyagarajan, Co-Founder and Chief Product Officer of Shobitam Inc. This investment follows the startup's involvement in 'Indian Angels,' the premier OTT angel investment show accessible on JioCinema.

Founder Sonal Somani expressed immense gratitude and enthusiasm for the support received, stating, "I am thrilled to have the backing of two well-known Angel investors for my venture. Their investment not only validates the substantial potential of Happie Curves but also reinforces our belief that every woman deserves happiness and confidence, both inside and out. Our focus on inclusive clothing for diverse body types aligns with this vision. Besides funding, the extensive experience and knowledge these Angels bring will be invaluable in our entrepreneurial journey, aiding rapid and efficient brand scaling in the coming months and years. Securing support from such esteemed figures in the startup world is a significant milestone, marking our progress in elevating Happie Curves to remarkable growth".

Happie Curves aims to tackle the challenge of limited availability of sizes in India's plus-size intimatewear market. The startup endeavors to bridge this gap by offering stylish and comfortable fits crafted from quality fabrics, including a diverse range of intimate wear, beachwear, swimwear, and other products manufactured within India. Sonal Somani, leveraging her expertise in finance, law, and digital marketing, drives Happie Curves' organic growth. Initially targeting metropolitan and tier-II cities, the brand has organically gained traction in smaller Indian cities, indicating a positive trajectory for future expansion and acceptance.