Health Food Brand The Whole Truth raises $6 million led by Sequoia Capital India & Others
Health food brand The Whole Truth has raised $6 million (Rs 43 crore) in a Series A funding round led by Sequoia Capital India. The company has so far raised Rs 52 crore including this round.
Existing investors Matrix Partners India and Sauce.Vc, along with a clutch of marquee angels like Flipkart CEO Kalyan Krishnamurthy, Udaan co-founder Sujeet Kumar and BharatPe co-founders Ashneer Grover and Shashvat Nakrani also participated in the round. Earlier, angels in the company include Zerodha co-founder Nithin Kamath and Swiggy co-founder Sriharsha Majety.
The new funds will be used to hire new employees, expand manufacturing capabilities, and enter new food categories. The Mumbai-based firm claims to have expanded 12 times in the last 18 months. They currently have about 30 employees and plan to hire another 20 in the next six months. According to founder Shashank Mehta, more than half of the brand's sales come from its own website.
Mehta, an ex-Unilever marketer, founded the company in 2019 and sells clean label bars and muesli free of hidden sugars, artificial flavours, and harmful preservatives. Rachna Aggarwal, a pastry chef and chocolatier, is in charge of product development.
“At TWT, we are hell-bent on bringing truth back to food. We do this through our 100% clean-label products, and through clutter breaking content that helps consumers spot the misleading information they are being provided,” said Mehta.
Sequoia Capital India principal Abhishek Mohan stated in a statement that Sequoia Capital India is excited to partner with The Whole Truth. “They have a simple yet very powerful mission of making 100% clean-label food. We have been very impressed with the customer love for their early set of products and excited about the journey ahead," he said.
The Whole Truth, a health food brand, has raised $6 million (Rs 43 crore) in a Series A funding round led by Sequoia Capital India. This round brings the company's total funding to Rs 52 crore.
Existing investors Matrix Partners India and Sauce.Vc, along with a clutch of marquee angels like Flipkart CEO Kalyan Krishnamurthy, Udaan co-founder Sujeet Kumar and BharatPe co-founders Ashneer Grover and Shashvat Nakrani also participated in the round. Earlier, angels in the company include Zerodha co-founder Nithin Kamath and Swiggy co-founder Sriharsha Majety.
The new funds will be used to hire new employees, expand manufacturing capabilities, and enter new food categories. The Mumbai-based firm claims to have expanded 12 times in the last 18 months. They currently have about 30 employees and plan to hire another 20 in the next six months. According to founder Shashank Mehta, more than half of the brand's sales come from its own website.
Mehta, an ex-Unilever marketer, founded the company in 2019 and sells clean label bars and muesli free of hidden sugars, artificial flavours, and harmful preservatives. Rachna Aggarwal, a pastry chef and chocolatier, is in charge of product development.
“At TWT, we are hell-bent on bringing truth back to food. We do this through our 100% clean-label products, and through clutter breaking content that helps consumers spot the misleading information they are being provided,” said Mehta.
Sequoia Capital India principal Abhishek Mohan stated in a statement that Sequoia Capital India is excited to partner with The Whole Truth. “They have a simple yet very powerful mission of making 100% clean-label food. We have been very impressed with the customer love for their early set of products and excited about the journey ahead," he said.
The Whole Truth, a health food brand, has raised $6 million (Rs 43 crore) in a Series A funding round led by Sequoia Capital India. This round brings the company's total funding to Rs 52 crore.
