Separator

Healthy Snacking Brand Farmley Raises $40 Million in Growth Capital

Separator
• Funding Secured: Farmley raises $40 million in a round led by L Catterton.
• Investor Participation: DSG Consumer Partners joined as an existing investor.
• Funding Structure:
-70% primary capital
-30% secondary share sales (Insitor, Samunnati, ESOPs)

Farmley, the top healthy snacking brand, has raised $40 million in a growth round led by L Catterton, the global consumer-driven investment company. Existing investor DSG Consumer Partners also joined the round.

As per co-founder Abhishek Agarwal, the company has received approximately 70% of the capital as primary capital and the rest through secondary sales by early-stage investors like Insitor, Samunnati, and ESOPs.

The capital will further be utilized to finance capital expenses, increase distribution channels across India, and enhance export growth. Furthermore, Farmley would invest in formulations and cutting-edge technologies to develop high-quality offerings that deliver on taste, nutrition, and ingredient integrity.

Established in 2017 by Abhishek Agarwal and Akash Sharma, the Noida-based company provides a range of snacks with makhana-based munchies, date bites, trail mixes, seeds, and roasted nuts. Farmley buys directly from more than 5,000 farmers spread across various regions and has five processing units to ensure quality of the product.

After its Rs 370 crore revenue in FY25, the brand is now looking to expand domestically as well as enter international markets, using both online and offline platforms. As per Agarwal, 35 per cent of the business is now ecommerce, while 40 per cent comes from quick commerce. Modern trade contributes 10 per cent. Modern trade contributes 10 per cent, general trade contributes 7-8 per cent, and the rest is through institutional channels like airlines.