Team Startupcity

·  Hexafun secures Rs 4.5 crore seed funding from Prajay Advisors to boost retail expansion and marketing.

·  Launches ‘Insanely Indian’ campaign, blending Indian heritage with Gen Z fashion culture.

·  Introduces Regional Drop collection, featuring quirky accessories inspired by Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab.

Design-first lifestyle accessories brand Hexafun secured  Rs 4.5 crore in seed funding, with early-stage investor Prajay Advisors leading the round.

With this fresh infusion, the brand plans to deepen its retail presence, boost marketing initiatives, and expand across metro and high-growth cities. Hexafun is also preparing to roll out its new campaign, Insanely Indian a culture-forward collection that reimagines daily essentials through the lens of Indian heritage and Gen Z irreverence.

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Founded in 2021, Hexafun caters to a generation seeking fresh, non-repetitive, and unapologetically different designs. Its upcoming Insanely Indian Regional Drop blends cultural flavor with contemporary sass, featuring accessories inspired by Maharashtra, Tamil Nadu, Bengal, Gujarat, and Punjab. The line includes statement socks, tote bags, hankies, coasters, and giftables crafted as conversation starters.

Co-founders Harshit Singhal and Manali Sanghvi explained,  

For years, style cues came from the West or East. But today, there’s a creative uprising within India itself. Gen Z isn’t just consuming trends they’re rewriting them. They love repping their roots, infusing heritage with a modern twist. That spirit defines Insanely Indian; a collection built for a generation that sees heritage as cool.

Prajay Advisors’ founders Dr. Prakash Mody and Mr. Jayendra Shah added, “Hexafun is redefining everyday essentials. Their unique blend of design, culture, and consumer engagement turns simple items into sought-after products. We see immense growth potential and are thrilled to join their journey.”