• $1.2M Funding: Raised by High Time Foods, led by Avaana Capital.
• Mission: Fill protein availability gap, especially in India.
• Product: Shelf-stable, plant-based protein mix (pea, wheat, mung bean).
• Target Market: Low-income and rural markets with few fridges.

High Time Foods Raises $1.2M to Disrupt Low-Cost Plant Protein High Time Foods, a Bengaluru foodtech company, has raised $1.2 million in a new round of funding headed by Avaana Capital, along with existing angel investors. The firm will use the capital to speed up product development, increase its food R&D team size, and expand its market footprint in India, the United States, and low-income economies of the Global South.

High Time Foods, started in 2022 by Aakash Shah and Damian Felchlin, aims to close the protein accessibility gap in developing countries, particularly India where over 70% of the population lacks sufficient protein. How do they plan on doing it? A shelf-stable, plant-based protein blend of pea, wheat, and mung bean protein designed to compete with traditional meat on taste, texture, and cost, but without the refrigeration requirement.

By eliminating cold chain logistics dependence, the company is solving two major problems: affordability and access. This solution makes it particularly ideal for low-income and rural markets, where refrigeration infrastructure is either non-existent or unreliable.

"Our mission is to make great protein affordable and accessible. Existing alternatives are either too expensive or need cold storage, which restricts access. Our product is coming out priced similarly to chicken, so it's a realistic daily protein option for millions," added co-founder Aakash Shah.

With this investment, High Time Foods is ready to bring its plant-centric nutrition model to a worldwide level, with the goal of revolutionizing the way protein is eaten in both developed and emerging markets.