The much-awaited initial public offering (IPO) of Honasa Consumer Ltd, the company behind the well-known skincare brand Mamaearth, is set to be available for subscription. Before the IPO, the largest digital-first beauty and personal care company in the country, established by the husband-wife team of Varun and Ghazal Alagh, garnered Rs 765.20 crore from anchor investors.

The Gurugram-based company issued 2.36 million equity shares to 49 anchor investors at the upper price band of the IPO, priced at Rs 324 per equity share with a face value of Rs 10 per share, according to exchange data. The participation in the offering came from both foreign and domestic investors, with foreign portfolio investors (FPIs) receiving nearly 54.7% of the anchor allocation, while the remainder went to domestic investors. Some of the notable FPIs that acquired shares through the anchor book included Capital Group, Fidelity International Ltd, Norges Bank, Abu Dhabi Investment Authority, First Sentier, White Oak, Franklin Templeton, Kotak, DSP, Carmignac Gestion, Loomis Sayles, Matthews, Pictet, Hornbill, and others.

Within the total anchor book, 33.14% was allocated to seven domestic mutual funds through a total of 19 schemes, while six major insurance companies received 11.5% of the anchor allocation. Prominent domestic investors included well-known Mutual Funds like ICICI Prudential, Aditya Birla Sun Life, Nippon, Axis, Canara Robeco, Invesco, and the mutual fund branch of White Oak. Life insurance companies in the domestic category included SBI Life Insurance, ICICI Life Insurance, Birla Life Insurance, Max Life Insurance, Bajaj Allianz Life Insurance, and Bharti AXA Life Insurance.