Online kids’ fashion brand, Hopscotch announced on Thursday that it has raised $25 Million from EE Capital (Facebook co-founder Eduardo Saverin’s investment arm), Lionrock Capital, Rise Capital, RPG Ventures and IIFL Seed Ventures Fund. Other angel investors including Wei Yan, the cofounder of Diapers.com, and Techpro Ventures, the fund

owned by Atul Nishar, the founder of Aptech, also participated in this investment round.

Headquartered in Mumbai, Hopscotch is an online retailer that caters to children under the age of 10. Presenting domestic and international brands, the company also carries food and personal care branded items owned by third-party firms.

The company was founded in 2012 by Rahul Anand, an alumnus from Harvard Business School and University of Michigan. He has earlier served as the Director of Diapers.com, a firm that was acquired by Amazon in 2011. Through Hopscotch, Rahul wanted to address the need for quality clothing and accessories for young children in India. Aimed at mothers who largely make all purchases for their little ones, Hopscotch claims to have had three million mothers transact on the platform since its inception.

Hopscotch had put its growth trajectory in high gear earlier in 2019 when it had opened a new office space in Bangalore. The company had also brought on board industry veterans Somu Vadali as Chief Product Officer and Vivek Pawar as Senior Director of Programmes & Growth in order to power its next phase of growth.