House of Zelena Secures Rs 7 Crore Seed Funding to Redefine Mom-Wear
- Raises Rs7 Cr ($800K) seed round, taking total funding to $1.2M
- Backed by Sprout Venture Partners, M Venture Partners, GSF & angels
- Plans to expand mom-first ecosystem with tech, community & innovation
Mom-wear brand House of Zelena has raised Rs 7 crore ($800K) in a seed funding round, co-led Sprout Venture Partners and M Venture Partners, with participation from GSF and other angel investors. With this, the company’s total funding now stands at $1.2 million, including its earlier angel round.
The fresh capital will be used to strengthen supply chain capabilities, drive product innovation in maternity and postpartum wear, and enhance its mom-first ecosystem through technology integrations and community-building initiatives, the company announced.
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Hina Priyadarshini and Mayank Kamal founded in 2022 , House of Zelena seeks to redefine maternity and postpartum fashion by focusing on the mother’s body, comfort, and emotional journey unlike most baby-first brands. Its innovative product line includes postpartum sculptwear leggings, bump-friendly loungewear, and leakproof innerwear.
In just two years, the brand has nurtured a community of 2.5 lakh mothers across India and generates 45 million monthly organic impressions through its website and digital platforms.
“House of Zelena was born to fill a real gap designing clothing that adapts to women’s needs while creating an ecosystem that supports them inside and out,” said Hina Priyadarshini, co-founder of House of Zelena.
Looking ahead, the company plans to expand offline engagement through community events and its upcoming SafeToFeed café campaign. In September 2025, it will also unveil a refreshed brand identity to further strengthen its bond with India’s growing mom community.
