HyugaLife.com, an e-commerce platform focused on health and wellness, has announced its investment of 4 crores in Inaari, a women’s wellness brand. This strategic move reflects the potential within the women’s health sector and follows the successful $5 million Pre-Series A Round fundraise by HyugaLife.com. Inaari, founded by Certified Hormonal Health Coach Rashmi Putcha, addresses critical gaps in women’s health support. Their thoughtfully curated product range caters to women’s well-being across different life stages, tackling concerns such as period care, PCOS/PCOD, fertility, and menopause support.

The investment by HyugaLife.com in Inaari signifies a synergistic approach to enhancing women’s wellness. This partnership not only strengthens Inaari’s resources and outreach but also allows HyugaLife.com to leverage Inaari’s expertise in women’s health. The funds will be utilized to expand Inaari’s product line and establish a stronger presence in the women’s wellness market. The brand aims to intensify its research and development efforts, creating more impactful wellness solutions tailored to women’s self-care needs.

Rashmi Putcha, the founder, emphasized the importance of gender-specific wellness: “Inaari’s health supplements are designed specifically for women. Since our launch, we’ve witnessed remarkable transformations. We’ve had women share their stories of overcoming PCOS-related challenges, achieving regular menstrual cycles, and finding newfound confidence in their bodies. These are the stories that fuel our purpose to empower and uplift women by providing them with holistic wellness solutions.”

The data reveals a substantial gap in addressing women’s hormonal imbalances in India, with statistics indicating that 1 in 5 women face hormonal challenges like Polycystic Ovary Syndrome (PCOS). Inaari plays a crucial role in filling this void and catering to women’s unique health requirements. Backed by Peak XV’s Surge (formerly Sequoia) and Early Spring, HyugaLife.com views this investment as a stride towards empowering women through holistic wellness solutions. Sachin Parikh, founder of HyugaLife.com, echoed the sentiment, stating, “We firmly stand behind Inaari’s mission of empowering women through health.”