Team Startupcity

• Bengaluru tops online commerce funding with $33.8B, followed by Delhi NCR at $16.7B, signaling their dominance in the national startup ecosystem.
• Startups led or managed by women have raised over $8B across 1,900+ rounds, underlining a shift toward inclusivity and diversified innovation.
• With 34,000 startups (22,000+ since 2016), 7 unicorns, and 10 IPOs, India’s digital commerce now focuses on sustainable growth, unit economics, and global relevance.

​India's digital commerce ecosystem is going through a tremendous shift, with Bengaluru becoming the top hub, having had a total funding of $33.8 billion. Delhi NCR is second with $16.7 billion, highlighting the supremacy of these two hubs in India's startup ecosystem.

A recent Tracxn report points out that the industry has now moved past the early phase of scale wars and aggressive growth to a period characterized by sustainable growth, strong unit economics, and value creation over the long term. This is indicative not just of the altering priorities of investors and startups but also of the larger shifts in consumer behaviour and digital infrastructure in the nation.

At the heart of this revolution is the emergence of women-driven innovation. Startups started or managed by women have collectively raised more than $8 billion in aggregate funding across over 1,900 rounds, reflecting an increased inclusivity and diversification of the digital commerce ecosystem. Such enterprises are increasingly becoming integral in defining the industry, fueling innovation while contributing significantly to economic development.

The report observes that the industry now consists of approximately 34,000 startups, more than 22,000 of which have been founded between 2016 and 2025 year-to-date. This recent entrepreneurial wave represents nearly two-thirds of total startups in the industry, reflecting a healthy and active startup ecosystem.

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Seven of these have reached unicorn status, over 60 have experienced successful acquisitions, and 10 have gone public, reflecting the industry's capacity to deliver tangible economic results. India's B2C e-commerce market maturity is directly related to the growth of smartphones, growth in digital infrastructure, and growing complexity of consumer expectations.

All these have cumulatively established investor confidence and eased more stable funding into the ecosystem. As per Neha Singh, Co-Founder at Tracxn, this ecosystem now defines a state of solid maturity and not hyper-growth, where the companies are concentrating on innovation, efficiency, and trust-building.

India, the report asserts, is not only a rapidly growing market anymore but also a strong pillar of the global digital trade world and is set to play a role in shaping global trends through its resilience, inclusiveness, and innovation-based approach.