Smerc Food & Beverages' Kaatil spicy sauce brand, which specializes in Indian chillies, has raised an unknown sum in its seed funding round, which was headed by Prajay Advisors of Mumbai and included Shivaan Ghai and Romil Ratra from Mumbai's Graviss Group.

Kaatil recently declared herself the winner of the Guild of Fine Foods, U.K.'s Great Taste Award 2024.

The money raised in the funding round will be utilized to increase the company's product offerings and global reach through a variety of domestic and foreign distribution channels, such as fast commerce, e-commerce marketplaces, and physical retail locations.

In order to serve eateries, lodging facilities, and cafés, it also intends to open a separate B2B supply division.

Established by Arjun Panwar, a Sagar Merchant, Kaatil offers a diverse range of products across several categories, such as hot sauces, hot ketchups, and oils infused with Indian chillies.

Currently, Kaatil may be purchased offline in Mumbai, Pune, and Hyderabad as well as online via its direct-to-consumer website, www.kaatil.in, Amazon, Big Basket, and Nature's Basket.

Products from the Mumbai-based company are now sold in physical stores in Canada and New Zealand as well as on Amazon USA.

Speaking to this, Sagar Merchant, Founder of Kaatil says, “We are very excited to have this investment from Prajay Advisors & other strategic investors, who have demonstrated a very sharp acumen in understanding the food and beverage space. Our observation from the last five years indicates that India’s food consumption behavior has drastically evolved, and people are now willing to experiment with new brands and products than ever before. Most importantly, they are constantly seeking alternative products to upgrade their pantry and have moved beyond the loop of purchasing the same products every month for the sake of traditional loyalty. Keeping in mind the palette of Indian consumers, we have curated the most flavorful hot condiments with different levels of heat, all made using Indian chillies. Our aim hereon is to reach consumers, who possess a strong liking for hot condiments, not only in India but also globally.”