Jambox Games has raised $1.1 million in seed funding led by gaming investor Ludus Venture Studio, along with participation from other seasoned angel investors.

The Singapore and India-based mobile game publishing platform is on a mission to reimagine and redefine how mobile game publishing is done today. It was founded by Vikas Gulati, a 22-year-old veteran in ad tech, gaming, and startups, who was formerly the regional MD at AdColony and Opera and has built multiple startups in Asia.

The startup has a focus on casual and hyper-casual games that are hugely popular in the Singapore region among Gen Z, millennials, and female gamers. Jambox Games aims to offer a toolkit that integrates analytics, attribution, user acquisition, and monetisation, allowing developers to focus solely on game design and development. It will also build custom competitive formats to help improve revenue and retention for these genres.

The underlying rationale for Jambox Games is to enable developers to build high-quality games and gain traction, drive retention, and monetise effectively.

Vikas Gulati, Founder & CEO, Jambox Games, said: “Building a successful gaming franchise is more science than art. There is a huge gap and market opportunity for an independent platform that can power developers and their games to compete at the global level. Growth, user acquisition, analytics, and monetisation have become a ‘big boys’ club.”

He also emphasized on the tremendous talent and developers in Southeast Asia. “(They) understand their users intimately. Some of the games developed have huge potential with multiplayer and social formats. Developers just need the right partner and platform to grow the games,” he further added.

Volkan Bicer, Partner, Ludus Venture Studio, said: “We are extremely excited to participate in the fast-growing gaming market of SEA and India. Gaming is now established as mainstream entertainment. Vikas is a rare talent with visionary leadership and great execution capabilities. Jambox Games is solving a real developer pain point for emerging markets like India and Southeast Asia. With its unique “East to West'' focus of bringing titles from emerging Southeast Asia to the Western markets, Jambox Games has the ability to emerge as a market leader”.