ElasticRun, a Kirana commerce platform, has joined the unicorn club after raising $300 million in a new round led by SoftBank.

Goldman Sachs, Innoven Capital, Prosus Ventures (formerly Naspers Ventures), and Abu Dhabi's Chimera Investment, a subsidiary of Abu Dhabi's Royal Group, all contributed to the funding.

In April of last year, the startup raised $75 million in a Series D funding round led by Avataar Venture Partners.

Kirana is a small grocery store that is usually run by a family.

Sandeep Deshmukh, Saurabh Nigam, and Shitiz Bansal have invested in the startup, which now has over 500 locations across 28 states. Amazon, Brittania, Marco, Coca-Cola, and Wipro are among the major brands with which the company collaborates.

The startup, which connects businesses with small Kirana stores in India's deep rural areas, acts as an extension of FMCG companies' direct distribution networks, allowing them to reach customers in far-flung areas via its network of rural Kirana stores.

So far this year, six Indian companies have achieved unicorn status, including ElasticRun. With a $165 million funding round, social e-commerce startup DealShare became the year's fifth unicorn, joining HR tech startup Darwinbox, ed-tech firm LEAD, analytics firm Fractal, and mother care company Mamaearth in the coveted unicorn club.