Artificial Intelligence based asset management platform Kristal.AI has raised a fresh fund of USD 6 Mn from Chiratae Ventures, Desai Family and other HNI’s in Series A funding round. With this investment the total fund secured by the company till date reaches USD 11 Mn. This accompanies the USD 1.87 Mn funding it had raised from IDG Ventures India.

The licensed digital wealth manager and advisory plans to use the fund to power its technology, build effective strategies, and expand the presence into the APAC and Middle-East market and launch new solutions for its Indian operations.

The brand is focused to provide investors with a platform which will help them sharpen their money-management skills with the best of technology and human acumen. Whether you want to grow, save, or create something long-term, we want to be your partner on your million-dollar journey.

“The new-gen investor needs strategies personalised for their individual risk profile, lifestyle, and expectations. Traditional banks offer such hyper-personalization only to high-profile clients, but we are bringing it to the everyman. Kristal.AI’s strategies are made for the new-age global investor,” said Asheesh Chanda, founder and CEO, Kristal.AI.

The company specializes in providing global investment solutions integrated with leading-edge security to the clients. Conceptualised in 2016 by Chanda and Vineeth Narasimhan, the company is now providing service to over 10,000 users on its platform. It has had placed it footprints in Singapore, Hong Kong and India. Further, being the pioneer and having more than 70 percent of the team in India, Chanda claims that Kristal has seen the Indian market from the ground level. “Our algorithms have been tested multiple times and have become smarter based on market data, user experience, client buying sets, and preferences over time, which will certainly give us an edge,” he added.