Let's Try Raises $2.5 Million to Expand Healthy Snacking Brand
Delhi NCR based snacking brand Let’s Try has successfully raised $2.5 million (approximately INR 21.64 crore) in a Pre-Series A funding round led by SWC Global. The round also included contributions from existing investors such as Wipro Consumer, 100Unicorns, Venture Catalysts, and boAt co-founder Aman Gupta.
The startup plans to utilize the new capital to enhance its distribution across Tier I, II, and III cities, while also fortifying its supply chain and backend operations. Additionally, a portion of the funds will be allocated to launching new product varieties and developing both online and offline brand initiatives.
Founded by Nitin Kalra in 2021, Let’s Try offers a diverse range of healthy snacking products, including namkeens, mixtures, chips, roasted channa, and cookies, primarily sold through its digital platform. The company employs in house manufacturing to maintain quality and foster innovation.
The brand aims to introduce several new SKUs in modern trade and regional formats to attract a broader consumer base while strengthening its presence on e-commerce platforms and D2C channels. Previously, in July of last year, Let’s Try raised an undisclosed amount from Wipro Consumer Care Ventures in exchange for a minority stake.
In just three years, Let’s Try has reportedly scaled its annualized revenue run rate from INR 1 crore to INR 120 crore and is targeting to surpass INR 1,000 crore in revenue by 2028. This development comes as consumer preferences in the country increasingly lean towards including snacks and ice creams.
The snacking industry has witnessed the emergence of new players such as EAT Anytime, The Whole Truth, Naturell India, Soulfull, and Snackible, all offering innovative healthy snacking alternatives. In April alone, Jaipur-based Eat Better raised INR 17 crore, while Chennai based Sweet Karam Coffee secured $8 million.
According to reports, the Indian snacks market reached INR 42,694.9 crore in 2023 and is projected to grow to INR 95,521.8 crore by 2032, with a compound annual growth rate (CAGR) of 9.08% from 2024 to 2032.
The startup plans to utilize the new capital to enhance its distribution across Tier I, II, and III cities, while also fortifying its supply chain and backend operations. Additionally, a portion of the funds will be allocated to launching new product varieties and developing both online and offline brand initiatives.
Founded by Nitin Kalra in 2021, Let’s Try offers a diverse range of healthy snacking products, including namkeens, mixtures, chips, roasted channa, and cookies, primarily sold through its digital platform. The company employs in house manufacturing to maintain quality and foster innovation.
The brand aims to introduce several new SKUs in modern trade and regional formats to attract a broader consumer base while strengthening its presence on e-commerce platforms and D2C channels. Previously, in July of last year, Let’s Try raised an undisclosed amount from Wipro Consumer Care Ventures in exchange for a minority stake.
In just three years, Let’s Try has reportedly scaled its annualized revenue run rate from INR 1 crore to INR 120 crore and is targeting to surpass INR 1,000 crore in revenue by 2028. This development comes as consumer preferences in the country increasingly lean towards including snacks and ice creams.
The snacking industry has witnessed the emergence of new players such as EAT Anytime, The Whole Truth, Naturell India, Soulfull, and Snackible, all offering innovative healthy snacking alternatives. In April alone, Jaipur-based Eat Better raised INR 17 crore, while Chennai based Sweet Karam Coffee secured $8 million.
According to reports, the Indian snacks market reached INR 42,694.9 crore in 2023 and is projected to grow to INR 95,521.8 crore by 2032, with a compound annual growth rate (CAGR) of 9.08% from 2024 to 2032.
