Logistics Provider 'Emiza' raises Rs. 100 crore in Series C Funding
Third-party logistics provider Emiza has raised Rs. 100 crore in its Series C funding round, led by Evolvence India and Mirabilis Investment Trust.
The round, valued at Rs. 400 crore, included both secondary and primary transactions. It allowed early investors Mayfield and Dileep Nath to partially exit.
Founded in 2015 and based in Mumbai, Emiza plans to use the funds to enhance its management team, boost automation, and expand its technology offerings. The company is also focused on developing additional services to support faster deliveries, capitalizing on the increasing customer demand for quick fulfillment.
Ajay Rao, Founder and CEO of Emiza, shared his cautious optimism about the dark store model, which some quick commerce players use for high-demand deliveries.
However, he pointed out the significant cost challenges it poses for brands that operate their own websites with fast delivery windows like one or two hours. Rao believes the long-term focus will shift towards more sustainable delivery models, including six-hour or same-day deliveries, instead of ultra-fast options.
Emiza also plans to expand its warehousing network as the demand for faster deliveries grows. Brands are increasingly looking to replicate their inventory across multiple cities to meet the needs of quick commerce platforms and their own sales channels. Rao emphasized the importance of having strategically located warehouses near urban centers to support these operations efficiently. The growing need for regional warehouses to supply local stores is a trend Emiza is betting on as quick commerce and decentralization of inventory become more prominent.
The round, valued at Rs. 400 crore, included both secondary and primary transactions. It allowed early investors Mayfield and Dileep Nath to partially exit.
Founded in 2015 and based in Mumbai, Emiza plans to use the funds to enhance its management team, boost automation, and expand its technology offerings. The company is also focused on developing additional services to support faster deliveries, capitalizing on the increasing customer demand for quick fulfillment.
Ajay Rao, Founder and CEO of Emiza, shared his cautious optimism about the dark store model, which some quick commerce players use for high-demand deliveries.
However, he pointed out the significant cost challenges it poses for brands that operate their own websites with fast delivery windows like one or two hours. Rao believes the long-term focus will shift towards more sustainable delivery models, including six-hour or same-day deliveries, instead of ultra-fast options.
Emiza also plans to expand its warehousing network as the demand for faster deliveries grows. Brands are increasingly looking to replicate their inventory across multiple cities to meet the needs of quick commerce platforms and their own sales channels. Rao emphasized the importance of having strategically located warehouses near urban centers to support these operations efficiently. The growing need for regional warehouses to supply local stores is a trend Emiza is betting on as quick commerce and decentralization of inventory become more prominent.