Customer loyalty and,automation startup Reelo has just raised a $1 million Funding led by Gokul Rajaram, who is the investor and Pinterest and Coinbase. This SaaS based startup is planning the hug e amount in fuel hiring efforts across all departments, enhance its AI and ML capabilities to develop a personalised data-driven assistant for automating marketing tasks, and expand its footprint in both existing and new global markets.

Founder and CEO of Reelo, Parin Sanghvi, said, “Reelo is dedicated to transforming customer engagement for restaurants and retail brands. The opportunity available to them today is incredible, but the challenge is to stand out amongst the competition, especially with the rising customer acquisition costs and difficulties in retaining them. Our clients have seen 32% average revenue growth a year and found the platform to be 10x more effective than traditional marketing.”

Reelo has expanded source by onboarding 17000 business across like India, the Middle East, and Africa, engaging over 16 million customers such as Jumboking, Aditya Birla owned Huber & Holly, Jamie's Italian, TGIF, and many others. With this newly infused money, the company will expand their market presence and enhance its technological prowess in artificial intelligence and machine learning.

The company was founded in 2017 by Prit and Parin Sanghvi and already created a prominent position by offering a simple yet effective solution to amplify customer awareness around retail products. the platform got its popularity due to its affordability and ease of integration with various point-of-sale (PoS) billing software systems including Petpooja, DotPe, and TMBill.

The company started their journey from Ahmedabad and since then they had expanded in 24 cities serving a wide range of industries with its B2B2C SaaS platform. they claimed to serve notable clients like Jawed Habib, Bikanerwala, Gwalia Sweets, Ferns N Petals, and La Pinos, among others.

This newly bagged investment will help them to accelerate its hiring efforts, expand its presence in existing markets, and venture into new global territories. This strategic funding round perfectly defined their confidence in Reelo’s potential and its impact on the retail and customer loyalty sectors.