Men's Apparel Brand DaMENSCH Secures INR 50 Crore from a Clutch of Investors

Team StartupcityMen’s apparel brand DaMENSCH has closed a new funding roud with INR 50 crore in its kitty. This round of funding was led by Matrix Partners India, Saama Capital, Whiteboard Venture Partners and Alteria Capital.

DaMENSCH was founded by Anurag Saboo and Gaurav Pushkar in 2018 with an aim to create quality products catering to the modern man between the age group of 20-45 years. the company has so far launched a deoferizing innerwear, Deo Soft; thermo-regulating vests made from bamboo, NEO-SKIN and light boxers, Breeeze.

The direct to customer company retails its products via its platform and other e-commerce websites such as Amazon, Flipkart, and Myntra.
In a statement, Anurag Saboo, Co-founder, DaMENSCH, said, “Through our innovative products, we are on a mission to make men not only comfortable but also confident to stay distinctive in whatever they do. We started this journey by challenging the status quo for men’s innerwear and now plan to move ahead to further expand our offerings.”

The company statement also stated that DaMENSCH has grown 3x post lockdown along with turning profitable. The brand has also clocked revenue sales of Rs one crore within five days during the festive sale period in October.

Speaking about the investment, Avnish Bajaj, Founder & Managing Director, Matrix India said, “We are excited to double down on our investment in Gaurav and Anurag with the excellent progress made at DaMENSCH. From the outset, the product and customer focus of the founders was apparent in the customer love and product reviews and has now shown up in the business growing almost 8x in the last 18 months. We look forward to the exciting journey ahead along with our co-investors Saama and Whiteboard”.

Anshu Prasher, Partner, Whiteboard Venture Partners said, “DaMENSCH is a strong example of how a new age direct-to-consumer brand should be built with high customer centricity coupled with sharp focus on the financial metrics and profitability of the business. We are so delighted to have been part of this journey from the start”.