Team Startupcity

·  Metaforms raises $9M Series A led by Peak XV, with participation from Nexus Venture Partners and Together Fund.

·  AI agents automate survey programming, data processing, and vendor management for market research firms.

·  Plans to scale to 100,000+ surveys/year with new features like voice-based research, auto-reporting, and multilingual support.

Metaforms, a cloud-based AI-first technology startup that specializes in automating consumer marketing functions, has raised $9 million in a Series A round. The funding was led by Peak XV Partners and included participation from Nexus Venture Partners and Together Fund.

Started in 2022 by Akshat Tyagi and Arjun S, Metaforms is transforming the way market research agencies handle workflows by implementing AI agents for time-consuming and routine tasks such as survey programming, processing data, and vendor management. With this new capital injection, the firm aims to double its engineering and product teams and move faster in voice-enabled research and AI-generated report development.

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Within half a year of its launch, Metaforms has already signed up four major market research agencies. Its platform today processes more than 1,000 surveys every month automatically, enabling agencies to cope with growing client demands for faster delivery, reduced costs, and deeper insights. The company says manual systems are ever more unable to deal with the scale and pace needed in the data-rich marketing environment today.

With increasing demand for intelligent automation, Metaforms is wagering on its AI agents to process over 100,000 surveys per year. Future updates on its product offerings include voice research abilities, support across multiple languages, and auto-generation of reports tools designed to provide agencies with a distinct advantage.

Shailendra Singh, Managing Director at Peak XV Partners, observed, 

Metaforms is growing quickly by empowering global research agencies to automate tedious tasks with sophisticated AI agents

Echoing this, Jishnu Bhattacharjee, Managing Director at Nexus Venture Partners, said, "What differentiates Metaforms is how deeply they understand the pain points of customers and how they use generative AI to solve them."

Given increasing demand for more intelligent, scalable research solutions, Metaforms is establishing itself as a key facilitator of contemporary marketing analytics enabling agencies to shift from labor-intensive to machine-driven operations at pace.