Pahadi Goodness Pvt. Ltd, which sells under the moniker Pahadi Local, announced that it has raised $5 million in its first round of funding from Mudhra Ventures.
The funds will be utilised for growth capital, marketing, promotion, and new product development, according to the corporation.

Founded in 2012, Pahadi Local sells beauty and wellness items while emphasising environmental stewardship. According to the corporation, the latest investment will allow it to increase sales.

“I believe ‘Make up is a choice but skincare is essential’. For the last few years, I have been drawn to clean and organic products. I came across Pahadi local last year and absolutely fell in love with the quality. The honesty in the products and the sincerity of the people at Pahadi drew Mudhra Venture led by Swathi Reddy. The investment has come at a time when the market is opening up and our current and new products are seeing great traction," said the company.
Pahadi Local is currently available at a variety of stores across India, including Goodearth India.

Other popular online marketplaces where the company sells include Amazon, NYKAA, and Myntra.

Pahadi Local claims to follow all sustainable and dependable processes for product procurement, development, and production and claims to collaborate with major research institutes in this regard. The brand also looks to contribute at source point development through various initiatives