Raising Superstars, a Mumbai-based early childhood edtech company offering activity-based educational videos for children aged 0-6, has raised USD 2 million in a Pre Series A round from BLinC Invest, a venture capital fund focused on investing in the EdTech and FinTech space.

This is the first institutional round for Raising Superstars. The company plans to use the funds to broaden its management team, increase its global presence by localising content, and invest in its technology. Raising Superstars was founded in 2020 by Raghav Himatsingka, a Stanford University alumnus and former co-founder of Truckola Technologies, and Shraddha Himatsingka, a Leeds University alumna and former parents' consultant.

Commenting on the fundraise, Raghav Himatsingka, Co-founder and CEO of Raising Superstars, said, “This fundraise is an important milestone for us because it will help us expand our offerings (both vertically and horizontally) and serve our customers better around the world. We are grateful to the BLinC Invest team for expressing confidence in our product. We are excited about what lies ahead.”

Amit Ratanpal, Founder and MD, BLinC Invest, added, “The Early Childhood Care and Education report 2021 by BLinC Invest depicts a tremendous opportunity in this sector. We believe that Raising Superstars has created a new category in Early Childhood Development by providing a well-researched pedagogy for overall brain development in children between the age group of 0 to 6 years. Our research shows that the activities created by Raising Superstars for early brain development are deeply engaging and will contribute to the student’s future success in school, the workplace, and beyond.”