Minifeel, a Mumbai-based startup revolutionizing how consumers discover premium beauty products at incredible offers, has successfully raised INR 3 crore in a pre-seed funding round, led by 100X.VC. The funding round also saw significant participation from renowned angel investors, including Vijay Jain (Founder of ORRA Jewellery), Ajay Mokariya and Ganesh Iyer (MD and Joint MD of Shree Maruti), Yash Kotak (Founder of Jumper.ai), Niraj Chhajer (Partner at Pransh Capital), Bhanushali Angel Investor Network, among others.

The primary focus of this funding is to empower Minifeel in developing cutting-edge technology that personalizes the consumer’s experience by recommending the best-suited beauty products for each individual. By leveraging this technology, Minifeel aims to enhance customer engagement and satisfaction, offering a seamless beauty discovery journey.

A key aspect of Minifeel’s growth strategy involves expanding its range of trial product offerings in partnership with premium beauty brands. This initiative will provide customers with a unique opportunity to try out high-quality skincare and cosmetic products at affordable costs, approximately 1/4th of the retail price.

Sagar Mithiya, the founder of Minifeel, stated, “The beauty and personal care sector in India is experiencing significant growth, especially with the surge of direct-to-consumer companies in online retail. Minifeel is well-positioned to work with new-age beauty brands and connect them with the right consumers, creating awareness about innovative and exciting products.”

Minifeel’s platform offers an innovative marketing channel for beauty brands to reach their target consumers at zero cost. By providing a win-win proposition for both brands and customers, Minifeel has emerged as a cost-effective platform for consumers to experience a diverse range of cosmetics products while serving as an efficient customer acquisition tool for beauty brands.

Ninad Karpe, founder and partner at 100X.VC, expressed his excitement about being the first institutional investor in Minifeel. He said, “As the beauty industry thrives, Minifeel is carving its own path and establishing a distinct identity. With a steadfast vision to become customers’ preferred destination for trying new products, we are optimistic that Minifeel is poised for rapid growth and success.”