Team Startupcity

·  Naagin raises Rs 18 crore in pre-Series A round led by 360 ONE Asset to scale operations and expand globally.

·  The flavour-first brand plans to grow its B2B, D2C, and e-commerce presence, and build new product categories.

·  With over 1 million customers served, Naagin is eyeing global markets and deeper farm-to-flavour sourcing in India.

Flavor-centric food company Naagin has raised  Rs18 crore in a pre-Series A funding round led by 360 ONE Asset, along with support from existing investor 8i and other contributors.

Naagin was started in 2019 by Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan. The company will utilize the funds to expand factory operations, increase the team, invest in R&D, enhance marketing, and drive its B2B, D2C, and e-commerce growth.

With upcoming new product extensions and category launches, Naagin plans to solidify its domestic presence while gearing up for international exports.

"360 ONE joined us immediately in our ambitious vision. We're creating the flavor brand of choice for contemporary Indian and global kitchens, and their partnership will enable us to place Indian hot sauce on the world stage," said Mikhel Rajani, Co-founder at Naagin.

Naagin already has a presence on key e-commerce and fast-commerce platforms, as well as HORECA channels, with a record of serving more than one million customers. The company continues to put money into local sourcing networks and its farm-to-flavour value chain, emphasizing transparency, traceability, and effect.

"Naagin is not just heat it's India's rich chilli heritage in a bottle. Their clean ingredients, craft-first philosophy, and fearless storytelling provide them with the upper hand to reimagine the category of hot sauce internationally," said Abhishek Nag, Head of Early Stage VC at 360 ONE Asset.