Nutrition Brand Oziva raises $12 Million Led by Eight Roads Ventures

Clean nutrition brand OZiva has raised $12 million in Series B funding led by Eight Roads Ventures. The round also saw participation from F-Prime Capital and existing investor Matrix Partners India. The Mumbai-based firm intends to utilize the fresh capital towards building its team, entering new product categories, and building its technology platform to provide more value-added services.

Founded in 2016 by Aarti and MihirGadani, OZivacreates plant-based and ayurvedic high-quality, clean nutrition products.
Speaking about the fundraise, Aarti Gill, Co-founder, OZiva, said, “At OZiva, what drives us day in and day out is the quest to empower 100 million+ lives to be healthier and better. As a company, we have just started, and there is a lot more to accomplish in the years to come. Both Mihir and I are extremely thankful to our customers, team, and existing investors for believing in us.
Today, we are excited to partner with Eight Roads Ventures in the journey ahead. We will continue to focus on growing our portfolio of clean, plant-based products, expanding into newer categories while also further investing in our technology and R&D efforts.”

The firm creates products catering towards women’s health, skin, hair, men’s health, and general wellness. OZiva also became India's first certified clean nutrition brand to be certified by the US-based Clean Label Project.

Ashish Venkataramani, Principal, Eight Roads Ventures India, said, “We have closely tracked the large yet under-penetrated consumer health category, looking for companies with the focus and capabilities to disrupt the sector. OZiva’s product leadership and technology-first approach around content and community set it apart from others in the market. We’re excited to partner with Aarti, Mihir, and the team to further build India’s leading digital-first consumer health company.”

SanjotMalhi, Director, Matrix India, added, “We’re privileged to have been early partners with Aarti and Mihir on this spectacular growth journey. Their focus on building a product with the highest quality and cleanest ingredients has positioned OZiva as the category leader in the plant-based nutrition space in India. We welcome Eight Roads Ventures to the partnership, and look forward to the next phase of growth!”