An online marketplace for new-age beauty and wellness products, kindlife.in, has rasied funds from Kalaari Capital and other angel investors in its seed round.
The fundraising was led by Kalaari Capital under their “CXXO initiative”, kindlife.in said in a press release.

“We believe that the role of women leaders is essential for a thriving startup ecosystem. Radhika embodies the qualities of an ideal CXXO (a Kalaari Capital initiative for women founders) founder-an innovator, a risk-taker, and role model to aspiring female entrepreneurs. Her passion and commitment towards sustainable living, coupled with her wealth of experience and clear vision, truly resonated with us. We are proud to be early partners with Radhika and kindlife in their journey to create a unique wellbeing ecosystem,” Kalaari Capital founder and MD Vaani Kola said.

“The Indian consumers want to make kinder choices and kindlife with its community of experts, kind-brands and robust technology will ensure that we are present every step of the way to enable these kind choices,” said Ghai, the CEO of kindlife.

“Premiumisation and up-gradation of lifestyle will fuel more than 40 per cent of the projected growth in the Indian consumers’ demand, a trend which is also clearly visible in the recent D2C boom. We have a lot of work to do, but the path is clear to us,” Ghai added.

Launched in July 2020, kindlife.in is a platform that currently has over 150 brands in nutrition, home care and beauty that are “either plant-based, organic, toxin-free, eco-conscious, or cruelty-free,” the company said.

The funding also saw participation from Titan Capital, Java Capital, TDV and prominent investors like Suhail Sameer, CEO-Bharat Pe, Manisha Raisinghani, co-founder-LogiNext, attorney-at-law Sakshi Soni, Pankaj Gupta, CEO-GII, Sashvat Nakrani, co-founder-Bharat-Pe and Shweta Jain-CBDO, Diageo Luxury.