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Online Learning Platform Braingroom raises INR 1.5 crore from IAN, Social Alpha & Startup Oasis

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Braingroom, a multilingual online learning platform aimed at students from low and middle-income families, has raised Rs 1.5 crore in funding from IAN, Social Alpha, and Startup Oasis.

The funding will be used by the Chennai-based startup to create new courses and content in various languages, as well as new product features. The company is also looking to expand its market, with a goal of training one million rural students and preparing them for employment in the next three years.

BrainGroom, is an online marketplace for educational, recreational, and wellness classes with a defined target segment, quantifiable outcomes, and time constraints.

Madhula Sathyamoorthy, Naliene Ramasamy, and Kalaiarsi Periasamy, three engineering graduates, identified the need to develop impactful edtech solutions that can bridge the employability gap between urban and rural youth. As a result, they launched Braingroom in 2017.

The co-founders hope to create high-impact technical tools to facilitate quality learning outcomes for all through this multilingual online learning platform.

Braingroom takes a hands-on approach to learning, with a focus on application-oriented learning. It creates a personalised learning experience through the use of AI chatbots and gamification.

The startup collaborates with various expert training providers around the world to provide customised online learning solutions with a multilingual flavour for both B2C and B2B markets.

Madhula Satyamoorthy, Co-founder of Braingroom, said, “Through Braingroom, we are creating high-quality technical and skill training with the right combination of vernacular content, bots, and gamifications. These will help us make learning more hands-on, interactive, personalised, and engaging for millions of students from Tier-II and Tier-III cities, and most importantly for those from middle and lower-income families. In the next three years, we are aiming to train one million rural students and make them job-ready.”

The startup claims to have trained approximately 35,000 students across India so far. It also collaborates with various CSR teams and non-governmental organisations to train rural students across the country.

Pradeep K Jaisingh, Lead Investor at IAN, added, “Around 100 million students from middle- and lower-income families, especially from Tier-II and Tier-III cities are seeking upskilling and cross-skilling opportunities. Braingroom is the new-age multilingual platform to make online learning more affordable and accessible for students from all backgrounds.”

According to Manoj Kumar, Founder and CEO of Social Alpha, “Braingroom’s model of integrating new-age technology into learning and skilling to uplift a student’s career trajectory and making them job-ready is the need of the hour as we see a huge number of youngsters entering the workforce in the coming years.’’

In the future, the startup intends to develop end-to-end training solutions for its B2B partners. Braingroom will expand the application-oriented learning approach for students and develop micro-entrepreneurship courses for women.