Founded in 2014 by ThibaultLévi-Martin, Partoo announces it has secured €15 million additional financing from its majority shareholder, the Webedia Group, a global media, and technology company, specialized in digital and entertainment industries. This operation marks a significant milestone in Partoo’s next phase of growth and further validates the company’s approach in local listing management, local SEO, and online reputation management for retailers.

Easy to use, accurate and scalable, Partoo is an all-in-one tool to manage all businesses’ marketing, online directories, reviews, websites, and map location. It is a one-stop solution providing a single dashboard to manage the entirety of its clients’ online presence aggregating 20 platforms including Google, Facebook, Instagram, Waze, Apple Maps, Uber, Maps, etc. The solution is already used in more than 100 countries in 5 different languages improving online visibility to its customers across the globe.

This new funding will drive the continued growth of Partoo, especially its international presence with the ambition to become the world's leading platform helping businesses globally to manage online customer relationships and maximize in-store traffic.

With a turnover of €8 million in 2020 (+80 to 85% each year), Partoo confirms its target to exceed €100 million of revenue in 2025.

The investment also positions Partoo as Webedia Group’s second business unit, the one dedicated to technology and SaaS (Software as a Service) alongside Webedia (digital content and entertainment).

Between now and 2025, Partoo will focus on three areas: international expansion, independent businesses, and new services.

Accelerate its international expansion and growth

With 120,000 users worldwide and offices in France, Spain/Italy (operated from Barcelona), and Brazil, Partoo plans to further expand internationally by opening new offices every year until 2025 starting with Mexico and India in 2021.

Growing the independent retailers base

Large companies make up 80% of Partoo’s client base. Partoo ambitions to fully capture the market opportunities of the independent retailer segment that currently represents 20%.

Launch of new services

Partoo will continue to enhance its unique interface, starting in 2021, by incorporating existing and upcoming functionalities developed by the GAFAs and top websites for retailers. The main focus will be on:

•Automated management of advertising campaigns;
•The development of a mobile app;
•The integration of messages posted on chat rooms including Google
Messages, WhatsApp Messenger, Facebook Messenger, etc. into customer
relations management;
•News posted on Facebook and Instagram;
•Delivery and appointment booking functionalities and online ordering (in
2022).

Finally, to achieve its ambitions, Partoo will recruit massively across marketing, sales, tech, HR, and customer relations to reach a workforce of 1,000 employees by the end of 2025.

"This capital increase gives us confidence in our growth for the next three years. We will be able to help more and more retailers to develop their businesses online worldwide. I am very proud that we have succeeded in creating such a useful service for retailers and that Partoo is adding more and more talents as the weeks go by," said ThibaultLévi-Martin, founder of Partoo.

Véronique Morali, President of Webedia added: "We are delighted and proud of this significant transaction which demonstrates our commitment and confidence in the team and the founders. Partoo has unique assets and we are determined to support its growth and deploy its services on a global scale."