Team Startupcity

• Peeko secured $3.2 million in a seed funding round led by Stellaris Venture Partners, with participation from several notable investors.
• The baby care quick commerce startup offers under-60-minute delivery, try-and-buy options, and instant returns to simplify shopping for parents.
• Funds will be used to enhance the product catalogue, scale operations in Bengaluru, pilot in other metros, and launch AI-based personalized shopping experiences.

Peeko, a baby care-focused quick commerce platform, has raised $3.2 million in a seed funding round led by Stellaris Venture Partners. Other notable investors in the round include Maninder Gulati (former OYO), Kunal Bahl and Rohit Bansal (Titan Capital), Abhishek Goyal (Tracxn), Nitin Gupta (Uni), and Arjun Vaidya (V3 Ventures).

Founded earlier this year by IIT alumni Chetan Sharma (ex-Leap), Vivek Khetan (ex-OYO), and Abhijit Gairola (ex-Leap), Peeko aims to become the go-to platform for young parents navigating the complex baby products market. The startup promises delivery in under 60 minutes, a try-and-buy model, and instant returns, tackling common issues such as catalogue fatigue, slow fulfillment, and unreliable product quality.

“Parents today lack a convenient, reliable solution for their baby care needs. They often have to step out for purchases or wait days for online deliveries, only to face issues with fit, returns, and refunds”, said Chetan Sharma, Co-founder of Peeko. “We are building a brand that parents can trust and love, every single time”.

The funding will help Peeko enhance its product experience, expand its curated catalogue across apparel, toys, baby gear, and consumables, and build a cross-functional team. The platform also plans to use AI-based recommendations to personalize shopping experiences for parents.

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Over the next 12–18 months, Peeko plans to scale operations in Bengaluru through new dark stores, pilot launches in other metros, and partnerships with both emerging and established baby care brands. Its website, Peekonow, is already live, and the startup plans to launch its mobile app in September.

The Indian baby care market, while large and profitable, remains fragmented and dominated by offline sales. “Quick commerce offers the chance to combine offline reliability with online convenience for time-constrained parents”, said Mayank Jain, Principal at Stellaris Venture Partners, adding that Peeko has the potential to reimagine the baby care category.