Pep secured $2.5 million in a seed funding round led by India Quotient and featuring prominent angel investors such as Cred’s Founder Kunal Shah, Farukh Adam of Fynd, Parag Bhidé, Sambhav Mehrotra, Shridhar Subramaniam, Ravindra Yadav, and Sargun Gulta. Pep, Co-Founded by Nav Agrawal and Swapnil Upadhyay, aims to redefine content creation in the digital space with its GenAI platform.

Nav Agrawal, Co-Founder and CEO of Pep stated, “We live in a world where everyone is producing and consuming content around the clock. As we emerge leaders of GenAI, it is revolutionizing content creation. We are creating a new-age content market that changes the way we consume and create content. With our mobile-first approach, we empower everyone to sell content in just a few clicks, directly monetizing their knowledge and reducing dependent on traditional advertising”.

Pep, formerly known for its short-video social app 'Clip'. Which gained a huge following before TikTok’s era has now evolved into a key player in the content-tech sector. The company achieved over 50 million installs and posed strong competition to TikTok during its early days. Ultimately, certain components of Clip were sold to ShareChat and Meesho, further empowering founders in the content/social tech sector. Madhukar Sinha, collaborate at India Quotient, expressed excitement about supporting Pep, saying, “With the rapidly increasing digitalization of our surroundings, we see a vast Total Addressable Market (TAM) unlockinK”.