Team Startupcity

·  PharmEasy co-founders launch All Home, a tech-driven home interiors platform.

·  All Home raises funding at over $120 million valuation, led by Bessemer Venture Partners.

·  Platform reaches operational profitability within six months of stealth operations.

PharmEasy co-founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have founded a new business, All Home, a technology-based platform for architectural and interior design products. The platform aims to organize and innovate the fragmented home improvement market by providing an integrated solution for a broad array of categories such as sanitaryware, furniture, kitchen fittings, wardrobes, furnishings, lighting, and hardware.

All Home collaborates with successful, omnichannel home improvement brands and enables them by way of technology, design expertise, and digitally enabled manufacturing and distribution capabilities. The platform, which has been operating in the background in stealth mode for the last six months, already has scale and operational profitability. It has launched with initial brand partners like Colour Coats, House of W, and Fiamarc, with additional partnerships forthcoming.

In a joint statement, the co-founders said, “After food and clothing, India’s next big consumer wave is in housing. With All Home, we’re creating trusted brands that match how modern India lives, builds, and renovates be it in homes, offices, or urban spaces. Consumers are more willing than ever to invest in quality interiors, but they often lack streamlined access to reliable products and services. We’re here to bridge that gap.”

All Home has also shut down an undisclosed funding round, led by Bessemer Venture Partners, valuing the company at over $120 million. The round was also joined by investments from some well-known angels like Siddharth Shah (PharmEasy), Niket Shah and Shalibhadra Shah (Motilal Oswal), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus), among others. Though the company has not disclosed the actual amount of funding raised, The Economic Times puts the raise at about $20 million.

This new launch comes after the trio's official departure from PharmEasy five months ago to venture into the consumer-centric space. Meanwhile, PharmEasy headed now by Siddharth Shah saw its valuation and revenue decline in FY24, with FY25 financials not yet released.