PrabhuBhakti, a direct-to-customer (D2C) startup merging spirituality and style, has secured an undisclosed seed funding amount from Prajay Advisors. Founded in 2021 by Samast Ahlawat and Raju Kumar, the platform focuses on three primary categories: Apparel, Silver Jewelry, and Puja Items, specifically targeting the burgeoning demand among younger consumers. Recognizing the thriving spiritual market valued at USD 50 billion and boasting a 10% Compound Annual Growth Rate (CAGR), PrabhuBhakti aims to utilize this investment to diversify its product range, explore fresh markets, and fortify its position in the D2C religious products sector. Samast Ahlawat, Co-Founder of PrabhuBhakti, remarked, “This infusion of capital will facilitate the expansion of our product offerings, entry into new markets, and further cement our pioneering stance”.

"Prajay Advisors LLP, led by Founder Prakash Mody, expressed keen interest in collaborating with PrabhuBhakti. Mody praised the company's innovative fusion of faith and fashion, offering a diverse range of religious products tailored to resonate with today's youth. He highlighted, 'Their dedication to providing distinctive and trendy items ensures that young individuals can express their spirituality in a manner aligned with their contemporary lifestyle'".

"The injection of funding aims to propel PrabhuBhakti's growth, with aspirations for a tenfold expansion by broadening its customer base and enhancing its product portfolio. Prajay Advisors LLP's endorsement stems from PrabhuBhakti's focus on intertwining spirituality with modern fashion, garnering interest and support. They endorse the company's vision and acknowledge its endeavors to bridge the gap between faith and contemporary expression, catering to the evolving preferences of the younger demographic".