Serial Entrepreneur and Co-Founder of Good Glamm Group, Priyanka Gill, is stepping down from her role as a venture partner at Kalaari Capital to launch a lab-grown diamond brand, COLUXE, after securing angel funding.

COLUXE aims to make fine jewellery an accessible luxury for aspirational consumers, adopting an omnichannel approach to offer a range of products in modern designs, including solitaire rings, pendants, earrings, tennis bracelets, necklaces, as well as signature pieces and zodiac-themed collections.

Priyanka Gill, Founder & CEO of COLUXE, stated, "COLUXE aspires to be India’s most beloved lab-grown diamond and gemstone jewellery brand, combining innovative technology with global standards for sustainable, ethical luxury, and embracing inclusivity, celebration, and joy."

She also mentioned, “Lab-grown diamonds (LGDs) are just as beautiful as mined diamonds, if not more, as they are sustainable and ethical. They are visually and molecularly identical to mined diamonds, offering aspirational consumers a beautiful and rational choice. COLUXE jewellery with LGDs is impactful, cost-effective, and beneficial for both the planet and its people.”

The lab-grown diamond jewellery market includes brands like Aukera, supported by Fireside and Alteria Capital, and Jewel Box, known from Shark Tank. Fine jewellery brand GIVA plans to enhance its lab-grown diamond collection using a portion of its Rs. 525 crore Series B funding.

COLUXE has received early-stage investment from top investors and plans to launch digitally by mid-2025, followed by retail expansion. The brand aims to tap into India’s $50 billion fine jewellery market.