Pronto Raises $11 Million to Expand Rapid Home Services Across India
• Raised $11M in a round co-led by General Catalyst and Glade Brook Capital
• Plans to train 10,000 professionals and expand to major metro cities
• Operates 10-minute fulfilment home services with per-task pricing
Home services company Pronto has raised $11 million (around Rs 96 crore) in a round co-led by Glade Brook Capital and General Catalyst, with Bain Capital Ventures joining in. The last round pegs the company at $45 million (around Rs 394 crore). Pronto had last raised $2 million from Bain Capital.
The new capital will be employed to bring on board and train 10,000 more professionals, improve quality-assurance mechanisms, and develop real-time operations infrastructure.
Anjali Sardana started Pronto in April 2025. The platform bridges families in Gurugram with trained professionals for laundry, utensil cleaning, kitchen cleaning, and simple meal prep. Having a shift-based model, the platform achieves 10-minute service completion while providing employees assured shifts and increased wages.
Pronto is set to enter Mumbai, Bengaluru, and other metropolitan cities in the next 12–18 months. It will operate micro-hubs in housing clusters to ensure speedy service delivery.
Differing from the traditional hourly billing model, Pronto bills customers per task undertaken with an average order size of Rs 200–Rs 300. The company was initially incorporated in Delaware, USA, but has now relocated its headquarters to India.
The home services space, which has been dominated for a long while by IPO-bound Urban Company, is witness to increased competition. In May, rival Snabbit raised $19 million in a round led by Lightspeed. New entrants such as Pronto and Snabbit indicate a possible disruption in the segment, providing customers with more options and further innovation in service delivery.
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