Team StartupCity

• Raises $2 Million in pre-Series A led by GVFL
• Aims to expand product lineup and boost R&D
• Targets deeper market reach across India and Middle East

Beauty tech startup Protouch has raised $2 million in a pre-Series A funding round led by GVFL, with additional investments from Ennission India Capital and Anicut Capital. The round values the company at $10 million post-investment.

Founded in 2022 by Tanisha Lakhani, Protouch designs and sells beauty and personal care appliances focused on Indian consumers. The brand offers a range of products including an automatic multi-styler powered by airflow, LED-based devices for skincare and haircare, and an innovative dual-sided trimmer.

The funds will be used to grow its product lineup, ramp up research and development, and strengthen both online and offline distribution channels. Protouch also plans to set up a manufacturing facility over the next few years to support its long-term growth.

With over 200,000 customers served and a presence expanding into the Middle East, Protouch has seen a 15x jump in revenue in just 30 months. The company operates profitably and now aims to widen its offerings in the beauty appliance category.

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Protouch competes with both established appliance brands like Philips, Havells, and Dyson, and emerging beauty tech players such as BeautIQ and Agaro. Its products cater to mid-market consumers, offering a balance between affordable mass devices and premium international brands.

Over the next three to five years, the company aims to boost household penetration and solidify its position in India’s fast-growing beauty tech market.