P-TAL Raises $3 Million to Expand Indian Artisan Metalware Globally
- Heritage metalware startup P-TAL raises $3 million in Series A funding
- Connecticut Innovations makes its first ever investment in an Indian startup
- Funds will fuel global expansion, product innovation, and artisan empowerment
Homegrown artisanal metalware brand P-TAL (Punjab Thathera Art Legacy) has raised $3 million in a Series A round to scale its handcrafted copper, brass, and bronze offerings across global markets. The funding will also support technology driven supply chain upgrades, product innovation, and initiatives to uplift artisan communities in India.
The round was led by VC Grid, with participation from Ekamya Ventures, Salarpuria Group, LNB Group, and Rainmatter, the fund backed by Nithin Kamath of Zerodha. Notably, Connecticut Innovations, a US based venture capital firm, made its first ever investment in an Indian company through this round.
P-TAL is already exporting to the US, UK, Europe, and the Middle East, with over 55% of its revenue coming from international markets. With rising global interest in sustainable and wellness-centric home products, the brand aims to take that share to 75% in the next 3-5 years.
Aditya Agrawal, Co-founder and CEO of P-TAL, said, “This isn’t just funding, it’s a vote of confidence in our mission”. He added, “We’re proud to represent a modern India where heritage and innovation walk hand in hand. With this backing, we’re ready to bring Indian craftsmanship to global kitchens and homes”.
The brand’s rise has been rapidly growing from a Rs 5 crore ARR to Rs 50 crore ARR since its last fundraise. P-TAL also made waves with an all-sharks deal on Shark Tank India Season 3, boosting both visibility and investor confidence.
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Investor Nithin Kamath highlighted the social impact of the brand, noting how artisans have increased their income from Rs 2,500 to Rs 60,000, with one even receiving ESOPs. “P-TAL proves that purpose and profit can grow together”, he said.
The brand now targets Rs 150 crore ARR in the next 12 months, aiming to become a profitable, global ambassador for Indian craftsmanship.
