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Punt Partners raises its first round from top investors

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Punt Partners a marketing technology startup founded by Siddharth Rao co-founder of Dentsu Webchutney and serial entrepreneur Madhu Sudan, raises the first round of funding from leading angel investors and entrepreneurs to start operations.

The funds were raised by many prominent people from diverse backgrounds such as media and advertising, marketing, Internet founders & leading funds. These include Aakrit Vanish(Co-Founder, Haptik), AbishekSurendran(Partner, T2D3 Capital), Anand Jain(Co-Founder, CleverTap), Anupam Mittal(Founder, People Group), Arihant Patni (MD), Patni Financial Advisors, Ashish Gupta(MD, Helion Advisors), Ashish Hemrajani (CEO, BookMyShow), Deap Ubhi (Founder, Flip.ai), DeepKalra(Founder, MakeMyTrip) and many others.

The round also saw the participation of Point OneCapital, Namma Capital and Real-Time Angel Fund along with creative agency Talented. Earlier this year, Siddharth Rao and Madhu Sudan announced the launch of Punt Partners, India’s first full-serviced mar-tech venture that uses first-party data, technology and design to deliver better user retention for brands.

The round also saw the participation of Point OneCapital, Namma Capital and Real Time Angel Fund, along with creative agency Talented. “We are thrilled to have such a high-quality set of investors bullish about the opportunity at hand," Rao and Sudan said. “The fundraising process becomes an experience full of value-adds when you’re sitting across the table with seasoned angel investors and successful entrepreneurs like the ones we’re dealing with, many of whom we consider our friends. This round of capital infusion directly goes towards accelerating our global team expansion and operations rapidly."

Punt Partners’ immediate focus will be to close some strategic partnerships. The company aims to tap into the $100 billion mar-tech opportunity that the promoters think is not being correctly addressed. Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, the winner of the ‘Global Agency of the Year’ award at Cannes Lions in 2022. Sudhan has led growth teams at software as a service (SaaS) companies like Lio and Sensehawk and founded startups Loanzen and Voxapp.