A WhatsApp marketing platform called QuickReply.ai reported raising $1.14 million in a round that was led by Leo Capital, which contributed $0.75 million. The company announced in a statement that additional investors, including Pentathlon Ventures, GSF, Deepak Diwakar (cofounder of MindTickle), Azhar Iqubal (cofounder and CEO of Inshorts), and Dinesh Agarwal (founder and CEO of Indiamart), took part in the seed investment round.

QuickReply.ai, a company founded in 2021 by Himanshu and Hridayesh Gupta, provides direct-to-consumer (D2C) companies and online retailers with an end-to-end WhatsApp engagement platform.

As co-founder and CEO Himanshu Gupta noted, "Following extensive growth over the last 18 months, this seed funding will be significant for us to further strengthen our proposition and drive innovation at a more rapid pace."

What will be done with the money: The business claimed that it intended to use the funds mostly for hiring new staff, creating new products, building out its technological foundation, and doing research and development. In other industries, WhatsApp has completely replaced emails and other conventional media as a key tool for client engagement and retention.

According to Leo Capital partner Dinesh Singh, QuickReply.ai is a disruptive service that will enable firms to customise their WhatsApp marketing through creative automation.

The business also intends to use the funding for marketing and international growth. The business continued, "Over the following two years, we plan to expand operations to the Middle East, Southeast Asia, Latin America, and Europe after successfully forging a solid foothold in India.