Ranchi based Food Tech Puresh Daily raises Rs 1.2 crore Seed Capital from Alfa Ventures & Others
Puresh Daily, a Ranchi-based company that provides dairy and fresh farm produce to end-customers in 'Bharat,' has raised Rs 1.2 crore in a seed round from Alfa Ventures' Dhianu Das and Agility Venture Partners.
Puresh Daily is a Food Tech Startup which disrupts the delivery of milk and other essential food items to consumers using technology.
"We're charged with the investors' confidence as they oversubscribed our startup during this seed round. With these funds, we will expand our product base to at least 10 Tier II cities to 20,000 subscribers and partner with different entrepreneurs," says, Manish Piyush, Founder, Puresh Daily.
The BITS and IIM alum also manages the dairy startup's publicity and business growth. Piyush brings 14+ years of leadership experience as a TAS officer at the TATA Group, having served in various regions of the globe.
Puresh Daily, established by Manish Piyush and Aditya Kumar in 2019, provides milk produce to 1,200 subscribers in three cities: Ranchi, Ramgarh, and Bokaro, through its eight franchise farms.
Via value chains supplemented by AI, the startup also provides chemical-free goods. This enables it to have traceable logistics, environmentally friendly packaging, and smart payment options.
"We expect the Farm-to-Home space to explode in the coming months. Biggies like Tatas and Reliance are entering the market through investments and acquisitions too. By incubating our business model at Ranchi, we've proved that consumers from the so-called 'Bharat' are ready and willing to pay a premium for such services,” added Aditya Kumar, Co-founder, Puresh Daily.
The new funds will be used to invest in business growth, technology, and brand building for Puresh Daily. "We also want to invest our time and resources in innovation in products and packaging,” Aditya added.
According to Prashant Narang, Founder, Agility Venture Partners, "First, milk is a recession-free business, capable of growth in COVID-19 times. It's also highly unorganised, with several dairy farms in dire need of up-gradation and market reach. Their idea has enormous potential.”
Puresh Daily is a Food Tech Startup which disrupts the delivery of milk and other essential food items to consumers using technology.
"We're charged with the investors' confidence as they oversubscribed our startup during this seed round. With these funds, we will expand our product base to at least 10 Tier II cities to 20,000 subscribers and partner with different entrepreneurs," says, Manish Piyush, Founder, Puresh Daily.
The BITS and IIM alum also manages the dairy startup's publicity and business growth. Piyush brings 14+ years of leadership experience as a TAS officer at the TATA Group, having served in various regions of the globe.
Puresh Daily, established by Manish Piyush and Aditya Kumar in 2019, provides milk produce to 1,200 subscribers in three cities: Ranchi, Ramgarh, and Bokaro, through its eight franchise farms.
Via value chains supplemented by AI, the startup also provides chemical-free goods. This enables it to have traceable logistics, environmentally friendly packaging, and smart payment options.
"We expect the Farm-to-Home space to explode in the coming months. Biggies like Tatas and Reliance are entering the market through investments and acquisitions too. By incubating our business model at Ranchi, we've proved that consumers from the so-called 'Bharat' are ready and willing to pay a premium for such services,” added Aditya Kumar, Co-founder, Puresh Daily.
The new funds will be used to invest in business growth, technology, and brand building for Puresh Daily. "We also want to invest our time and resources in innovation in products and packaging,” Aditya added.
According to Prashant Narang, Founder, Agility Venture Partners, "First, milk is a recession-free business, capable of growth in COVID-19 times. It's also highly unorganised, with several dairy farms in dire need of up-gradation and market reach. Their idea has enormous potential.”
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