Team Startupcity

·  Atlanture Sports raises Rs 21 Cr from HT Media’s venture arm.

·  Funds to boost Real Kabaddi League and expand globally.

·  Plans underway for Season 4 trials in 10+ states and Dubai edition.

In the biggest thrust for grassroots sports in India, startup Atlanture Sports, co-promoted by TV personality Rannvijay Singha and businessman Shubham Choudhary, has secured Rs 21.02 crore funding from Hindustan Media Ventures Ltd (HMVL), the publishing subsidiary of the HT Group. The funding, routed through HT AdVentures, started with an initial disbursement of Rs 10.5 crore, with the remaining amount to be disbursed in stages.

Based in India with expanding operations in the UAE, Atlanture Sports is quickly developing a reputation for innovation-driven sports infrastructure. Its flagship venue, the Real Kabaddi League (RKL), is emerging as a vibrant, regional sports platform with high youth participation. The group also manages international sport leagues, operates multi-sport 'Pay & Play' facilities, and provides certified courses for budding sports professionals.

This funding will tremendously boost the growth of RKL, which will be hosting Season 4 trials in 10+ Indian states and launching its first international edition in Dubai. The investment will also fuel Atlanture's growth in content creation, execution of international events, and local talent development.

Commenting on the strategic alliance, Shubham Choudhary, CEO of Atlanture Sports, stated: "HMVL's endorsement gives us the confidence in our vision to build a world-class, India-grown sports ecosystem. This will enable us to scale operations, deepen our media presence, and further enrich the fan experience."

Rannvijay Singha further added, "This is not investment  it's belief in the potential of India's homegrown sports. Leveraging HT Media's reach and scale, we want to take regional leagues like RKL to a worldwide audience."

Anirudh Singhal, Head of HT AdVentures, said, "Atlanture Sports is singularly positioned at the nexus of sports, media, and grassroot innovation. We believe there is huge potential in their potential to revolutionize India's sports ecosystem."