B2B retailtech platform, Arzoo has raised $6 million from VC fund, Trifecta Capital. The Bangalore based firm had last raised capital from Zoom founder Eric Yuan in November 2020. Before that, Arzoo had raised $7.5 million in series A funding led by WRVI Capital in October 2020.

Founded in 2018 by Khushnud Khan and Rishi Raj Rathore, Arzoo enables brick and mortar retail with technology to compete online with its flagship and unique “Go Store” platform. The firm has said that it witnessed strong growth through the COVID-19 pandemic and is aiming to hit a sales run rate of $500 million this year.

Speaking about the investment, Khushnud Khan, CEO, Co-founder, Arzooo.com said, “Our growth trajectory has been phenomenal and this capital will be used to fuel the same with the network expansion and scaling up our supply chain capabilities to deliver better services to our partner stores.”

Arzoo intends to utilize the fresh capital towards market expansion and scaling its logistics and operational capabilities. The firm is also planning to amplify its supply chain infrastructure with technology and operational capabilities to increase its reach across the country to serve over 50,000 retail stores.

The startup has so far enabled over 7,000 partner stores across south, north, and east India to grow sales and compete with bigger sellers and online marketplaces.

Rahul Khanna, Managing Partner, Trifecta Capital said, “Neighbourhood stores are a fantastic channel to drive digitisation, inventory expansion, and price competitiveness over online retailers. Arzooo has seen a strong demand recovery post the COVID-19 lockdown. We look forward to continuing supporting them as they grow their footprint going forward.”